Market research is vital to building a great business. Through research and insights, market researchers can help shape public conversations, empower brands to connect with their audience and use data to tell their
Sustainability within brands was a growing area of importance pre-pandemic, then the pandemic hit, and the economic recovery has been slow, compounding consumers’ consciousness of sustainability. The average consumer today is highly informed
We are undertaking an ambitious project to better understand how people from a BAME/minority background perceive and feel about their career prospects within the PR and Public Affairs industry. Even if you are
Since lockdown we’ve all come to adjust to the new normal and working practices from home. Many new starters have begun roles without ever having stepped into the office or even met some
If you’ve not seen it already, I strongly recommend watching the BBC documentary called ‘How to Break into the Elite’ which examines the influence of social class on success in the job market.
These are uncertain times and recent events are not something most businesses can legislate for. Although most industries (unless you sell toilet paper and hand sanitiser) seem to be taking a cautious approach
Mental health and staying connected during the Coronavirus COVID-19 outbreak The outbreak of the coronavirus COVID-19 has impacted people in varying ways on an international scale. It is understandable that during times like